Creatives

The ViewPoint system has a list of creatives that are used for campaigns. To access the "Creatives" section, go to the "Manage" tab.

It is possible to add 3 types of creatives:

Hosted - uploaded directly from your computer or from an external link to TheViewPoint system;
CDN - a link to a creative that is hosted on a third-party resource.
VAST - needs to have a properly formatted VAST file and a media file in a supported format to be displayed to the user.

Adding Hosted Creative

To add a Hosted creative to TheViewPoint system, fill in the following fields:

Setting / parameter	Description
Advertiser	Selection from an existing list of advertasers.
Creative name	Creative name
Creative file	Provide a link to upload a creative or specify a location on your PC. Video you were trying to upload does not match one or more criteria: File name must contain latin characters only. Allowed formats: AVI, MP4, MPEG-2, MOV. Maximum file size - 1.7 GB. Minimal parameters: Bit Rate: 750 kbit/s Aspect Ratio: 16:9 Frame rate: 24p Resolution (progressive): 854x480
Create mezzanine file	When you enable this feature, your creative will be automatically converted to mezzanine quality if a suitable source file is uploaded. Minimum file requirements for mezzanine creation: 10MB, 16:9, 1920/1080, 20 mbps.
Description	Additional information

To add a CDN creative to TheViewPoint system, fill in the following fields:

Setting / parameter	Description
Advertiser	Selection from an existing list of advertasers.
Creative name	Name of a specific creative
CDN link	link to the creative, where the creative is located.
Description	Additional information

To add a VAST creative to TheViewPoint system, fill in the following fields:

Setting / parameter	Description
Advertiser	Selection from an existing list of advertasers.
Creative name	Name of a specific creative
VAST tag with Macros constructor	Properly formatted VAST file tag
Ad duration	Ad duration min/max setting in sec
Description	Additional information