Inventory

Structure and Setup of Available Inventory.

General description:

Inventory section is for structuring, providing information on your media and setting technical attributes of the integration.

Inventory section hierarchy

Media Brand → Channels → Placements.

Media Brand

This hierarchy was created to make your work more convenient. For each of your brands, you create a separate Media Brand by specifying its name. Subsequently, all channels and placements for this brand will be stored in this folder.

To create a new Media brand, click on the “New Media Brand“ button on the Inventory page:

Please fill in the following fields:

Channels

Channels are created under  “Media Brand”. 
There are 4 types of channels:

Each Channel has its own dashboard with basic indicators and settings.

To create a new Channel, click on the “New Channel” button on the Media Brand view page and select the required Channel type:

Channel - App type

A channel type that contains information from one application for one type of platform. All impressions should be trafficked only in the specified application.

To create a “Channel - type App” you need to fill in the following fields with data for your application:

Setting / parameter	Description
Channel Name	Provide the name of the Channel on the platform.
App Store URL	Provide the App Store URL of your app that you are adding to the platform. After providing the URL, click on the Detect button.  If possible, TheViewPoint will automatically load all information about the application.
Platform	Choose the platform that hosts your application. Available platform list: Android; Apple; Amazon Fire; Roku; Samsung; LG; Chromecast; Other CTV.
App Name	We recommend it to be your app name but it can be anything you wish it to be.
App Store ID	App Store ID of the app.
Bundle ID	Bundle ID of the app.
App Version	Version of the app.
Description	Promotional description of the app. We can use it to promote your inventory amongst buyers.

Channel - type App (dynamic)

The type of channel to which you can reroute traffic from different applications (for example, if you are using an ad server).

To create a "Channel - App (dynamic) type" you need to fill in the following fields:

Channel - Site type

Channel view for websites.

To create a "Channel - Site type" you need to fill in the following fields:

Channel - Site (dynamic) type

The type of channel to which you can reroute traffic from different applications (for example, if you are using an ad server).

Channel view for websites.

Placement

In the already created Channel, we have the option to add a placement.

Placement is the place in your content where you want the creative to appear.

Campaigns are linked to the placement.

To create a new placement - on the “Placement” tab in the Channel view - click on the New placement button:

It is also possible to download a table with all relevant data in the CSV format. To do this, click on the icon on the right side of the table - Actions - and select the appropriate button "Download to CSV"

General Placements Settings

Basic Settings

Connected campaigns

• You can connect placement to an already-created campaign.

Advanced Settings

You can define more detailed settings for your Placement in the “Advanced Settings”.

Placement type - 4 types of placements that we can create:

Additional tracking

• Custom pixels - select an event and add a tracking URL.

VAST

VAST is a type of integration for a single ad break via VAST Tag, where the creative is returned as a Video Ad Serving Template, using an XML schema.

Main Settings

• Integration type * - VAST;

• Allow adpod - Adpodding available on placement.

Max. adpod duration - maximum adpod duration;

Max. ads per adpod - maximum number of creatives in one adpod.

When you click "Apply & Send VAST" on a VAST/VMAP placement, a system email is sent to the user's email with the VAST tag details in email body or with an attached CSV file.

If you have any questions, please contact your account manager or reach out to adops@theviewpoint.com.

Header Bidding

Header Bidding is a type of integration with Header Bidding servers. With this type, you can add TheViewPoint as one of the SSPs that will be polled along with other SSPs connected to the Header Bidding server.

Integration info

All the necessary technical information of the placement can be found on the Integration info tab during editing (after its creation)

When you click "Apply & Send" on an HB placement, a system email is sent to the user's email with the placement details in the email body.

If you have any questions, please contact your account manager or reach out to adops@theviewpoint.com.

VMAP

VMAP is a type of integration for several ad breaks through Video Multiple Ad Playlist that can contain any combination of pre-rolls, mid-rolls and/or post-rolls.

Advanced Settings fill in the fields:

Setting / parameter	Description
Integration type *	Select VMAP.
Placement type *	Choose up to 6 types of advertising. At the moment there are only 3 options available: Pre-roll / Mid-roll / Post-roll. When you use VMAP integration type, you can select all Placement type options.
Mid-roll frequency, sec *	Enter the time after which Mid-roll ads will be displayed.
Allow adpod	Adpodding available on placement. Max. adpod duration - maximum adpod duration; Max. ads per adpod - maximum number of creatives in one adpod.

SDK

SDK is a type of integration for single/several ad breaks via SDK designed specifically for the Roku platform.

To activate this solution, please contact your personal manager.

Advanced Settings fill in the fields:

Setting / parameter	Description
Integration type *	Select - SDK.
Placement type *	Choose up to 6 types of advertising.
Mid-roll frequency, sec *	Enter the time after which Mid-roll ads will be displayed.
Allow precache	Precache available on placement, allow apps to download the creative before it is shown.
Allow adpod	Adpodding available on placement. Max. adpod duration - maximum adpod duration; Max. ads per adpod - maximum number of creatives in one adpod.

Integration info

VAST type placement

The Integration info tab contains the VAST Tag constructor. For each parameter, there is a corresponding macro from an ever-expanding list of other platforms.

You can manually make changes in the “VAST tag” field.

Header Bidding type placement

The Integrate info for Header Bidding placement includes the following data for use:

• Endpoint

• Account ID

• Placement ID

• Requirement oRTB objects & attributes

For convenience, there is an Endpoint field (not editable, but copyable) for placement with the Header Bidding type in the Integration tab. In this field is the TVP Endpoint to which partners should send requests.

SDK type placement

The Integrate info for SDK placement includes the following data for use:

• Placement ID

• App ID

• App key

• SDK Integration instruction link

Request parameters

All Request parameters

TVP Marketplace

If you don't have customers buying inventory from you to place their ads, you can use TVP Marketplace.

It is a marketplace platform that will deliver ad traffic for your inventories. 

To use this option, choose 'Yes' in the Marketplace setting and specify Marketplace floor - the minimum price for 1000 impressions on your inventory.

Additional features

While editing and viewing the placement, it is possible to use links to navigate to the most popular sections of the platform quickly.

In the hidden menu, you can find and use a quick jump to:

• Ability to create a placement clone

• Go to Reports for this placement

• Go to Troubleshooting for this placement

• Go to Activity Log

• Go to Price Rules for this placement (if it has connected)

• Go to Block Rules for this placement (if it has connected)

• Fast copy ID value