Metrics

Name

Category

Description

Player loaded

Supply

All valid calls when VMAP or SDK is requested.

Prefetch start

Supply

SDK prefetch start

Prefetch end

Supply

SDK prefetch end

Prefetch duration

Supply

Average prefetch duration (seconds)

Ad call

Supply

All valid calls when VAST is requested.

Blocked prebid

Supply

All unusable calls that did not pass specific pre-bid filters

Blocked prebid %

Supply

Percentage of ad calls that were blocked by prebid filters

Opportunity

Supply

An ad call that successfully passed all prebid filters

Missed opportunity

Supply

Number of times opportunity does't result in an Auction

Missed opportunity %

Supply

Percentage of opportunities that resulted in missed opportunities

Auction

Supply

An attempt to make an Auction (at least a single eligible campaign is in the auction list)

Exclusion

Supply, Demand

Number of campaigns excluded from the auction list due to connections limit, capping, targeting restrictions, ect.

Bid request

Supply, Demand

An attempt to get an ad from a campaign included in the Auction list

Invalid bid

Supply, Demand

Bid resposes that contain critical errors

No-bid

Supply, Demand

Number of times there is a "no bid" response

Bid

Supply, Demand

Number valid bids / Number of times a VAST demand tag returns valid bid

Bid %

Supply, Demand

Percentage of bid requests that result in an bid

Bid filtered

Supply, Demand

Bid is filtered due to blocking rules or price

Bid filtered %

Supply, Demand

Percentage of bids that were filtred

Bid lost

Supply, Demand

Number of times a bid loses in an Auction

Win

Supply, Demand

Number of times the bid is selected and won

Win %

Supply, Demand

Percentage of bids that result in a win

HB win

Supply, Demand

Number of times a bid is selected and passed to HB server

HB win %

Supply, Demand

Percentage of win bids won on HB server

Impression

Supply, Demand

Number of times an ad is served

Bid fill %

Supply, Demand

Percentage of bids that result in an impression

Fill rate %

Supply

Percentage of opportunities resulted in an impression

Success rate %

Supply, Demand

Percentage of wins that result in an impression

Publisher revenue $

Supply, Demand

Revenue (minus TVP One fees) which the publisher sees in his account

Avg ad call floor $

Supply

Arithmetic mean of floors received in the incoming request

Avg Bid CPM

Supply, Demand

Arithmetic mean of Bids CPM (all bids from direct campaigns and all bids from Deal with any price) (for Uresr Panel without TVP One campaigns bids)

Publisher eCPM

Supply, Demand

Publisher Revenue per thousand impressions

Serving fees $

Supply, Demand

Fixed CPM price (per 1000 impression) (the price may vary depending on the type of Campaign) that TVP takes (For VAST & Creative types)

Deal fees $

Supply, Demand

Fixed CPM price (per 1000 impression) (the price may vary depending on the type of Campaign) that TVP takes (For Deal type)

Data audience fee $

Supply, Demand

Data audience fee, $ foe each selected audiense segmet.

Data measurement fee $

Supply

Fee for unmonetized ad calls

AdBreak start

Supply

VAST with adpod / VMAP / SDK adbreak start

AdBreak end

Supply

VAST with adpod / VMAP / SDK adbreak end

Unique users

Supply

Number of unique users

Start

Supply, Demand

Number of times the ad is viewed to 0%

25% Complete

Supply, Demand

Number of times the ad is viewed to 25%

25% Complete %

Supply, Demand

Percentage of Impressions that are viewed to 25%

50% Complete

Supply, Demand

Number of times the ad is viewed to 50%

50% Complete %

Supply, Demand

Percentage of Impressions that are viewed to 50%

75% Complete

Supply, Demand

Number of times the ad is viewed to 75%

75% Complete %

Supply, Demand

Percentage of Impressions that are viewed to 75%

100% Complete

Supply, Demand

Number of times the ad is viewed to 100%

Completion %

Supply, Demand

Percentage of Impressions that are viewed to 100%

VAST error

Supply, Demand

Number of times the VAST tag errors

Monetary Equivalent $

Block Rules (Only)

Sum of Bids Filter CPM

Pod avail. ads

Supply, Demand

Value from the UI field "Max. ads per adpod" or parameter "pod_maxads"

Pod returned ads

Supply, Demand

Number of ads added to adpod

Pod filled ads

Supply, Demand

Number of ads in adpod for which the impressions was tracked

Pod avail. time

Supply, Demand

Value from the UI field "Max. adpod duration" or parameter "pod_maxdur"

Pod returned time

Supply, Demand

Sum of the duration of all creatives added to adpod

Pod filled time

Supply, Demand

Sum of the duration of all creatives added to adpod for which the impressions was tracked

Pod fill time, %

Supply, Demand

Percentage of fill of adpod by duration

Pod fill ads, %

Supply, Demand

Percentage of fill of adpod by ads

Pod returned ads, %

Supply, Demand

Percentage of fill of adpod by ads with tracked impressions

Creative duration

Supply, Demand

Duration of the creative (returned for placement, with Adpod turned off) for which the impression was tracked